Our strategy

Gear4music’s Profitable Growth Strategy is built around four pillars of growth:

Develop Bespoke Platform

• Develop Artificial intelligence across the business
• Enhance User experience and backend systems
• Diversify through development tools and third-party applications
• Expand Second-hand and Digital download functionality

Enhance Product Offer

• Develop second-hand product sales
• Enhance Own-brand product development
• Explore additional Brand acquisitions
• Expand strategic brand partnerships

Diversify Channels to Market

• Develop integrations with new European platforms
• Enhance data, systems and reporting tools
• Add new channels to reduce reliance on PPC
• Expand influencers, affiliates, social and brand building

Expand Sales Verticals

• Develop additional European operations by 2025
• Enhance European purchasing, fulfilment and marketing
• Explore opportunities in USA, Australia and India
• Expand Second-hand, Digital downloads and AV.com