Gear4music’s customer base is made up of private individuals (96%+), from beginners and parents buying instruments and equipment for their children, through to professional musicians. The Group supplies schools, other educational establishments and a small number of trade accounts.
>2m
Registered users
0.85m
Active customers
0.72m
New customers in FY25
FY24: 0.67m
0.17m
Customers returned to place at least one follow-up order
FY24: 0.16m
Effective communication with our customers is central to understanding their needs and wants and developing our customer proposition. We monitor and respond to Trustpilot reviews and look to learn from things that didn’t meet the customer’s expectations.
We invest significant resource in generating high quality engaging content, in terms of product descriptions, and studio quality photographic and video content.
Improving customer experience is a key objective when designing and implementing software development projects.
We are profitable from the first transaction and maintain an appropriate cost of customer acquisition. We report on these metrics in our investor presentations, which are available here.
