Our customers

Customer Overview

Gear4music’s customer base is primarily made up of private individuals (over 98%), from beginners and parents buying musical instruments and music equipment for their children, through to professional musicians. The Group supplies schools and other educational establishments and a small number of trade accounts.

On 31 March 2021 we had 0.98 million people registered to receive our email communications, up 51% from 0.65m at 31 March 2020. 

Active customers of 1.06m (being customers who have purchased from Gear4music during the previous 12 months), are up 32% on FY20 (807,000). 

As the Group continues to increase its European business it acquired a further 947,000 new customers in the period (FY20: 704,000), and 206,000 customers came back to us to place at least one follow-up order (FY20: 170,000). 

Average order value of £116 was broadly in line with £117 in FY20.