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Gear4music’s customer base is primarily made up of private individuals (over 96%), from beginners and parents buying musical instruments and music equipment for their children, through to professional musicians. The Group supplies schools and other educational establishments and a small number of trade accounts.
On 31 March 2019 we had 2.81 million people registered on our database (28 February 2018: 1.89 million), of which 727,000 are active customers’ (being customers who have purchased from Gear4music during the previous 12 months).
As the Group continues to increase its European business it acquired a further 674,000 new customers in the period (FY18: 408,500), and 154,900 customers came back to us to place at least one follow-up order. Average order value in FY19 was £117, down from £127 in FY18, having been £124 in FY17 and £116 in FY16.