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Gear4music’s customer base is primarily made up of private individuals (over 97%), from beginners and parents buying musical instruments and music equipment for their children, through to professional musicians. The Group supplies schools and other educational establishments and a small number of trade accounts.
On 31 March 2020 we had 0.65 million people registered to receive our email communications, down from 0.89m at 31 March 2019 as a result of GDPR adoption.
Active customers of 807,000 (being customers who have purchased from Gear4music during the previous 12 months), is up 11% on FY19 (727,000).
As the Group continues to increase its European business it acquired a further 704,000 new customers in the period (FY19: 674,000), and 170,000 customers came back to us to place at least one follow-up order (FY19: 155,000).
Average order value in FY20 was £117, in-line with FY19 having been £127 in FY18.